2017 — Now
Creative Director at Custodian Tallinn, Estonia Independent Creative Director, Art Director and Design consultant for 7+ years, strategically minded and detail oriented. I previously worked for most awarded design agencies in South Africa and abroad.

2014 — 2016
Creative Director at Grand Studios Cape Town, South Africa Based in a popular and thriving coworking space in Cape Town, I quickly advanced from Senior Designer to Creative Director in my first year, hiring and managing the creative team, landing new clients and building their corporate identity across print and digital.

2014 — 2014
Senior Graphic Designer at The New Black Johannesburg, South Africa
In joining a small studio in Johannesburg, I was able to help mentor and inspire younger designers, while refining my craft in high-end brand and corporate identity design.

2011 — 2013
Graphic Designer at Grid Worldwide (TBWA) Johannesburg, South Africa Landing a job as a Junior in the most awarded branding agency in the country, I quickly advanced to Senior Designer over my 3 years at Grid. The experience in designing strategically and producing high-end international brands with some of the best minds helped establish my approach to brand design and storytelling today across all mediums, print and digital.

My key experience comes as a brand designer with 15+ years experience in award-winning agencies for profitable clients, building watertight strategy and design systems, and finally, telling great brand stories – from CI to UI.

After 3 fundamental years with the award-winning strategic brand design agency Grid Worldwide (TBWA) in Johannesburg, I then pursued more responsibility with some life-changing creative teams, and have since been independently consulting and building brands for SME's and entrepreneurs – leading with my background in corporate and blue-chip clients like FNB, RMB, MTN, Liberty Life, Telkom, KFC and Brand SA solidified my systematic approach in upholding brand continuity and fidelity.

My grit and strength comes as a professional, unbiased and conceptual designer, helping both influential and boutique brands launch into new phases of their journey, physically and digitally.

I am not merely a resource, but a partner in my clients success.